sâmbătă, 21 martie 2015

The wedding dress - a dress for one day?


Age of the innocence wedding dress


When I first saw "The age of the innocence" (yes, to my shame I only saw the movie, I have not read the book), the following quote shocked me :

 "It was the custom, in old New York, for brides to appear in this costly garment during the first year or two of marriage."

I tried to imagine in our days how odd would this custom be: big puffy white dresses to be worn in public after the day of the wedding. It would look at least odd, even if you wore it to a formal reception.

In an age of "trash the dress" photo-shoots, who would do anything else to their wedding dress?

Then, I read about the rumour Keira Knightely caused by, not only wearing an already owned dress for her wedding in the South of France, but also wearing the same dress on a few more ocassions, until it got stained with red wine.



Keira Knightely wedding dress


The Chanel Haute Cuture dress was first worn by the actress in 2008, making her 2013 nuptials the second time she has worn it in public. She declared that she chose a dress she had a good time in, and it was her "something old" for the wedding.

Since then, Keira was seen wearing her wedding dress for with at least two more occasions.

She doesn't regret it  having been destroyed because she is " happy with the memory of a good night and the story of how the dress got destroyed."


Keira Knightely wedding dress


I have always hated the big puffy wedding dress type. I have always admired the dresses that looked less "bridey". Now, I wonder, can't I pull off a Keira and have a dress that can be worn again, like in The age of the innocence? Come to think of it, i can do whatever I like (isn't that what all the brides are supposed to do on their big day?).

So, my contenders for the "Keira  dress" job are:


Marchesa wedding dress
The Notte by Marchesa embroidered dress found on The Outnet.

ASOS wedding dress

ASOS wedding dress
Carmencita wedding dress
This meade-to-measure dress from Carmencita


More wedding dress inspiration here:

Follow Olivia Dragos's board Wedding dresses on Pinterest.


marți, 17 martie 2015

ASOS #AsSeenOnMe campaign



ASOS social media campaign



In May 2014, ASOS launched a Social Media Campaign, inviting fans to snap their favorite ASOS look and post it on Instagram, Facebook or Twitter, using the hashtag #AsSeenOnMe. The brand used in a very smart way the selfie trend in order to obtain user generated content and make its clients the newest faces of ASOS.

The best snaps were included in the ASOS hall of fame on their website and Facebook page. The platform acts as a facilitator of peer to peer recommendations, as well as an incentive for the fashion enthusiasts that want to make their unique sense of style known to the world.

ASOS social media campaign


The AsSeenOnMe channel uses a visual commerce platform Olapic to pull all of the images with the hashtag into a system which Asos staff can access to manually link the item featured in the photo to the correct product page in the transactional area of the site.
Asos staff can filter the images in the system by product type as well as an individual’s social reach and rank. Each image must be approved by Asos to appear on the AsSeenOnMe channel.
Users can view the images in a design similar to Pinterest, and buy the matching product by clicking through to the Asos site. 
ASOS social media campaign

The campaign is not the first attempt for the brand to create shopable content. ASOS innovates constantly and delivers compelling content, using most social media platforms in order to achieve this effect.



vineri, 13 martie 2015

Paris Fashion Week - Tinute din afara podiumului de moda

In ultima vreme, tinutele purtate de fashioniste la evenimentele din timpul Saptamanii Modei au fost cel putin la fel de comentate si admirate ca si look-urile de pe podiumurile de prezentare.

Incepand cu regina fashion-bloggingului, Olivia Palermo, mjoritatea fetelor din elita modei au imresionat la PFW 2015.

Paris Fashion Week Olivia Palermo
Olivia Palermo

Paris Fashion Week Olivia Palermo
Olivia Palermo

Paris Fashion Week Olivia Palermo
Olivia Palermo

Paris Fashion Week Olivia Palermo
Olivia Palermo

Paris Fashion Week Street style
Elena Perminova

Paris Fashion Week Street style
Chiara Ferragni
Paris Fashion Week Street style
Miroslava Duma
Paris Fashion Week Street style
Kate Foley
Paris Fashion Week Street style
Paris Fashion Week Street style
Anja Rubik

Paris Fashion Week Street style
Elena Perminova

Paris Fashion Week Street style
Sofia Sanchez

Paris Fashion Week Street style
Poppy Delevigne

Paris Fashion Week Street style
Christine Centera
Paris Fashion Week Street style
Charlotte Groeneveld

Paris Fashion Week Street style
Alexia Niedzielski


miercuri, 11 martie 2015

Paris Fashion Week - Street Style

It seems like, these days, the street style spotted around the Paris Fashion Week is at least as exciting as the runway shows.

Starting with the queen of fashion blogging, Olivia Palermo, most of the girls from the fashion elite made an impression at the PFW 2015.

Paris Fashion Week Olivia Palermo
Olivia Palermo

Paris Fashion Week Olivia Palermo
Olivia Palermo

Paris Fashion Week Olivia Palermo
Olivia Palermo

Paris Fashion Week Olivia Palermo
Olivia Palermo

Paris Fashion Week Street style
Elena Perminova

Paris Fashion Week Street style
Chiara Ferragni
Paris Fashion Week Street style
Miroslava Duma
Paris Fashion Week Street style
Kate Foley
Paris Fashion Week Street style
Paris Fashion Week Street style
Anja Rubik

Paris Fashion Week Street style
Elena Perminova

Paris Fashion Week Street style
Sofia Sanchez

Paris Fashion Week Street style
Poppy Delevigne

Paris Fashion Week Street style
Christine Centera
Paris Fashion Week Street style
Charlotte Groeneveld

Paris Fashion Week Street style
Alexia Niedzielski


marți, 10 martie 2015

Campanii in Social Media in timpul London Fashion Week





Saptamana modei, fie ca are loc la Paris, London, Milano sau New York, este evenimentul sezonului si multe branduri folosesc buzz-ul creat in jurul defilarilor .

Canalele lor de Social Media sunt pline in aceasta perioada cu imagini din timpul prezentarilor sau cu tinutele purtate de fashioniste.Totusi, unele branduri aleg acest moment pentru a lansa campanii integrate.

ZuumSocial analizeaza astfel de campanii lansate in timpul Saptamanii Modei in mediul digital.

Cateva concluzii ale studiului lor: 
  • Instagram este reteaua sociala cea mai folosita pentru a publica imagini din timpul prezentarilor. 
  • Numai 1 din 4 campanii au inclus postari pe Facebook.
  • Postarile pentru fiecare barnd sunt programate foarte aproape de momentul in care au prezentarea de moda.
In timpul Saptamanii Modei de la Londra, doua branduri au lansat campanii in Social Media care au revolutionat industria. 


1. Burberry le ofera userilor acces la showul lor de la London Fashion Week.

E-consultacy  scrie despre campania  Burberry desfasurata in timpul London Fashion Week.
Brandul a trimis prin Tweeter in timpul London Fashion Week imagini personalizate catre alti utilizatori folosind poze facute de spectatori in timpul prezentarii de moda si care contieau hashtagul  #Tweetcam.

Aceast tip de campanie a incurajat fanii sa apropie de brand si le-a dat un motiv in plus sa urmareasca defilarea Burberry.
Burberry London Fashion Week

2. Topshop - Trendurile din noul sezon la LFW
Topshop a folosit Twitter si panourile publicitare pentru campania din timpul London Fashion Week.
Pentru realizarea campaniei, Topshop a incheiat un parteneriat cu Twitter, astfel incat sa obtina date necesare analizarii si identificarii trendurilor ce apareau pe parcursul Saptamanii Modei. In etapa urmatoare, brandul a  afisat detaliile trendurilor pentru sezonul urmator pe sase ecrane de advertising in UK, folosind imagini de pe Twitter postate de influencerii din industria de fashion. 

Pozitionarea ecranelor a fost strict legata de locatia magazinelor Topshop, astfel incat campania sa aduca un trafic mai mare in magazine.

Topshop London Fashion Week

Aceasta campanie a utilizat un mix de online si offline intr-un mod extrem de creativ. 

Folosind hashtag-uri ca  #pleats, #colourblocking si #utility, clientii puteau trimite un tweet catre  @Topshop selectand hashtagul corespunzator trendului preferat si primeau de la brand o lista de produse recomandate care faceau parte din trendul respectiv. 


joi, 5 martie 2015

Social Media Campaigns during London Fashion Week




The Fashion Week, whether Paris, London, Milan or NY, is the event of the season, with many brands capitalizing on the media coverage and the hype around the shows.

Their Social Media Channels are alive with live feed from the shows, many of the brands choosing this moment for launching integrated campaigns.

ZuumSocial analyses the Social Media Campaigns  launched during this time.

Some short conclusions about the SM activity of the brands around various Fashion Weeks are that:

  • Instagram is the dominant social network for live fashion events
  • Only 1 of the 4 campaigns included posting to Facebook
  • Posting for each brand is scheduled around their live fashion show
Let's take a look at two most innovative campaigns that took place during this year's London Fashion Week (LFW):



1. Burberry gives users insider access to their LFW show.

E-consultacy writes about the Burberry campaign during London Fashion Week.
The brand tweeted during the LFW personalized images to other Twitter users by using photos taken by users during their runway show that had the hashtag #Tweetcam.
Burberry would then tweet the image with the person’s hashtag and a timestamp.
This campaign helped fans identify with the brand and gave them an extra reason to tune in to the fashion show.
Burberry London Fashion Week

2. Topshop - Trendspotting at LFW
Topshop used Twitter and outdoor advertising during its London Fashion Week campaign. 
For this campaign, Topshop partnered with Twitter in order to analyze real-time data coming in and to identify trends as they emerge. The brand then published details of next season’s trends onto eight outdoor advertising screens in the UK , using Twitter images from the main industry influencers .
The positioning of the outdoor screens were all linked to Topshop's retail locations.
Topshop London Fashion Week

This campaign combined offline and online media in a unique way. by using trend hashtags - such as #colourblocking, #pleats and #utility. Customers then could  tweet @Topshop chosing the preffered trend 's hashtag and receive a curated shopping list.



marți, 3 martie 2015

Oscaruri 2015 - Rochiile de pe covorul rosu

Cine a stralucit cel mai tare aseara pe covorul rosu de la Premiile Oscar?

Mai jos sunt favoritele mele:

Emma Stone
Emma Stone in Elie Saab

Scarlett Johansson in Versace
Scarlett Johansson in Versace

Jennifer Lopez in Elie Saab

Jennifer Lopez in Elie Saab

Gwyneth Paltrow in Ralph and Russo
Gwyneth Paltrow in Ralph and Russo

Marion Cotillard in Dior

Marion Cotillard in Dior

Marion Cotillard in Dior

Rosamund Pike in Givenchy
Rosamund Pike in Givenchy

Sienna Miller in Oscar de la Renta
Sienna Miller in Oscar de la Renta

Jennifer Aniston in Versace

Jennifer Aniston in Versace