The wedding dress - a dress for one day?

When I first saw "The age of the innocence" (yes, to my shame I only saw the movie, I have not read the book), the following quote shocked me :  "It was the custom, in old New York, for brides to appear in this costly garment during the first year or two of marriage." I tried to imagine...

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ASOS #AsSeenOnMe campaign

In May 2014, ASOS launched a Social Media Campaign, inviting fans to snap their favorite ASOS look and post it on Instagram, Facebook or Twitter, using the hashtag #AsSeenOnMe. The brand used in a very smart way the selfie trend in order to obtain user generated content and make its clients...

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Paris Fashion Week - Tinute din afara podiumului de moda

In ultima vreme, tinutele purtate de fashioniste la evenimentele din timpul Saptamanii Modei au fost cel putin la fel de comentate si admirate ca si look-urile de pe podiumurile de prezentare. Incepand cu regina fashion-bloggingului, Olivia Palermo, mjoritatea fetelor din elita modei au imresionat...

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Paris Fashion Week - Street Style

It seems like, these days, the street style spotted around the Paris Fashion Week is at least as exciting as the runway shows. Starting with the queen of fashion blogging, Olivia Palermo, most of the girls from the fashion elite made an impression at the PFW 2015. Olivia Palermo Olivia...

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Campanii in Social Media in timpul London Fashion Week

Saptamana modei, fie ca are loc la Paris, London, Milano sau New York, este evenimentul sezonului si multe branduri folosesc buzz-ul creat in jurul defilarilor . Canalele lor de Social Media sunt pline in aceasta perioada cu imagini din timpul prezentarilor sau cu tinutele purtate de fashioniste.Totusi,...

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Social Media Campaigns during London Fashion Week

The Fashion Week, whether Paris, London, Milan or NY, is the event of the season, with many brands capitalizing on the media coverage and the hype around the shows. Their Social Media Channels are alive with live feed from the shows, many of the brands choosing this moment for launching...

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Oscaruri 2015 - Rochiile de pe covorul rosu

Cine a stralucit cel mai tare aseara pe covorul rosu de la Premiile Oscar? Mai jos sunt favoritele mele: Emma Stone in Elie Saab Scarlett Johansson in Versace Jennifer Lopez in Elie Saab Gwyneth Paltrow in Ralph and Russo Marion Cotillard in Dior Rosamund Pike...

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