martie 2015 ~ My fashion inspiration

sâmbătă, 21 martie 2015

The wedding dress - a dress for one day?

categories: en-style, english, wedding dress

When I first saw "The age of the innocence" (yes, to my shame I only saw the movie, I have not read the book), the following quote shocked me :

"It was the custom, in old New York, for brides to appear in this costly garment during the first year or two of marriage."

I tried to imagine in our days how odd would this custom be: big puffy white dresses to be worn in public after the day of the wedding. It would look at least odd, even if you wore it to a formal reception.

In an age of "trash the dress" photo-shoots, who would do anything else to their wedding dress?

Then, I read about the rumour Keira Knightely caused by, not only wearing an already owned dress for her wedding in the South of France, but also wearing the same dress on a few more ocassions, until it got stained with red wine.

The Chanel Haute Cuture dress was first worn by the actress in 2008, making her 2013 nuptials the second time she has worn it in public. She declared that she chose a dress she had a good time in, and it was her "something old" for the wedding.

Since then, Keira was seen wearing her wedding dress for with at least two more occasions.

She doesn't regret it having been destroyed because she is " happy with the memory of a good night and the story of how the dress got destroyed."

I have always hated the big puffy wedding dress type. I have always admired the dresses that looked less "bridey". Now, I wonder, can't I pull off a Keira and have a dress that can be worn again, like in The age of the innocence? Come to think of it, i can do whatever I like (isn't that what all the brides are supposed to do on their big day?).

So, my contenders for the "Keira dress" job are:

The Notte by Marchesa embroidered dress found on The Outnet.

The Chi Chi London dress found on ASOS.

Another Chi Chi London dress on ASOS.

This meade-to-measure dress from Carmencita

More wedding dress inspiration here:

Follow Olivia Dragos's board Wedding dresses on Pinterest.

ASOS #AsSeenOnMe campaign

by: Olivia Sabotnicu No comments

categories: en-fashion, english, Fashion, Instagram, Social Media Campaigns, Twitter

In May 2014, ASOS launched a Social Media Campaign, inviting fans to snap their favorite ASOS look and post it on Instagram, Facebook or Twitter, using the hashtag #AsSeenOnMe. The brand used in a very smart way the selfie trend in order to obtain user generated content and make its clients the newest faces of ASOS.

The best snaps were included in the ASOS hall of fame on their website and Facebook page. The platform acts as a facilitator of peer to peer recommendations, as well as an incentive for the fashion enthusiasts that want to make their unique sense of style known to the world.

The AsSeenOnMe channel uses a visual commerce platform Olapic to pull all of the images with the hashtag into a system which Asos staff can access to manually link the item featured in the photo to the correct product page in the transactional area of the site.

Asos staff can filter the images in the system by product type as well as an individual’s social reach and rank. Each image must be approved by Asos to appear on the AsSeenOnMe channel.

Users can view the images in a design similar to Pinterest, and buy the matching product by clicking through to the Asos site.

The campaign is not the first attempt for the brand to create shopable content. ASOS innovates constantly and delivers compelling content, using most social media platforms in order to achieve this effect.

Paris Fashion Week - Tinute din afara podiumului de moda

by: Olivia Sabotnicu No comments

categories: fashion week, Stil

In ultima vreme, tinutele purtate de fashioniste la evenimentele din timpul Saptamanii Modei au fost cel putin la fel de comentate si admirate ca si look-urile de pe podiumurile de prezentare.

Incepand cu regina fashion-bloggingului, Olivia Palermo, mjoritatea fetelor din elita modei au imresionat la PFW 2015.

Olivia Palermo

Elena Perminova

Chiara Ferragni

Miroslava Duma

Kate Foley

Anja Rubik

Elena Perminova

Sofia Sanchez

Poppy Delevigne

Christine Centera

Charlotte Groeneveld

Alexia Niedzielski

Paris Fashion Week - Street Style

by: Olivia Sabotnicu No comments

categories: en-style, english, fashion week

It seems like, these days, the street style spotted around the Paris Fashion Week is at least as exciting as the runway shows.

Starting with the queen of fashion blogging, Olivia Palermo, most of the girls from the fashion elite made an impression at the PFW 2015.

Olivia Palermo

Elena Perminova

Chiara Ferragni

Miroslava Duma

Kate Foley

Anja Rubik

Elena Perminova

Sofia Sanchez

Poppy Delevigne

Christine Centera

Charlotte Groeneveld

Alexia Niedzielski

Campanii in Social Media in timpul London Fashion Week

by: Olivia Sabotnicu No comments

categories: Fashion, London Fashion Week, Social Media Campaigns, Twitter

Saptamana modei, fie ca are loc la Paris, London, Milano sau New York, este evenimentul sezonului si multe branduri folosesc buzz-ul creat in jurul defilarilor .

Canalele lor de Social Media sunt pline in aceasta perioada cu imagini din timpul prezentarilor sau cu tinutele purtate de fashioniste.Totusi, unele branduri aleg acest moment pentru a lansa campanii integrate.

ZuumSocial analizeaza astfel de campanii lansate in timpul Saptamanii Modei in mediul digital.

Cateva concluzii ale studiului lor:

Instagram este reteaua sociala cea mai folosita pentru a publica imagini din timpul prezentarilor.
Numai 1 din 4 campanii au inclus postari pe Facebook.
Postarile pentru fiecare barnd sunt programate foarte aproape de momentul in care au prezentarea de moda.

In timpul Saptamanii Modei de la Londra, doua branduri au lansat campanii in Social Media care au revolutionat industria.

1. Burberry le ofera userilor acces la showul lor de la London Fashion Week.

E-consultacy scrie despre campania Burberry desfasurata in timpul London Fashion Week.

Brandul a trimis prin Tweeter in timpul London Fashion Week imagini personalizate catre alti utilizatori folosind poze facute de spectatori in timpul prezentarii de moda si care contieau hashtagul #Tweetcam.

Aceast tip de campanie a incurajat fanii sa apropie de brand si le-a dat un motiv in plus sa urmareasca defilarea Burberry.

2. Topshop - Trendurile din noul sezon la LFW

Topshop a folosit Twitter si panourile publicitare pentru campania din timpul London Fashion Week.

Pentru realizarea campaniei, Topshop a incheiat un parteneriat cu Twitter, astfel incat sa obtina date necesare analizarii si identificarii trendurilor ce apareau pe parcursul Saptamanii Modei. In etapa urmatoare, brandul a afisat detaliile trendurilor pentru sezonul urmator pe sase ecrane de advertising in UK, folosind imagini de pe Twitter postate de influencerii din industria de fashion.

Pozitionarea ecranelor a fost strict legata de locatia magazinelor Topshop, astfel incat campania sa aduca un trafic mai mare in magazine.

Aceasta campanie a utilizat un mix de online si offline intr-un mod extrem de creativ.

Folosind hashtag-uri ca #pleats, #colourblocking si #utility, clientii puteau trimite un tweet catre @Topshop selectand hashtagul corespunzator trendului preferat si primeau de la brand o lista de produse recomandate care faceau parte din trendul respectiv.

Social Media Campaigns during London Fashion Week

by: Olivia Sabotnicu No comments

categories: en-fashion, english, London Fashion Week, Social Media Campaigns

The Fashion Week, whether Paris, London, Milan or NY, is the event of the season, with many brands capitalizing on the media coverage and the hype around the shows.

Their Social Media Channels are alive with live feed from the shows, many of the brands choosing this moment for launching integrated campaigns.

ZuumSocial analyses the Social Media Campaigns launched during this time.

Some short conclusions about the SM activity of the brands around various Fashion Weeks are that:

Instagram is the dominant social network for live fashion events
Only 1 of the 4 campaigns included posting to Facebook
Posting for each brand is scheduled around their live fashion show

Let's take a look at two most innovative campaigns that took place during this year's London Fashion Week (LFW):

1. Burberry gives users insider access to their LFW show.

E-consultacy writes about the Burberry campaign during London Fashion Week.

The brand tweeted during the LFW personalized images to other Twitter users by using photos taken by users during their runway show that had the hashtag #Tweetcam.

Burberry would then tweet the image with the person’s hashtag and a timestamp.

This campaign helped fans identify with the brand and gave them an extra reason to tune in to the fashion show.

2. Topshop - Trendspotting at LFW

Topshop used Twitter and outdoor advertising during its London Fashion Week campaign.

For this campaign, Topshop partnered with Twitter in order to analyze real-time data coming in and to identify trends as they emerge. The brand then published details of next season’s trends onto eight outdoor advertising screens in the UK , using Twitter images from the main industry influencers .
The positioning of the outdoor screens were all linked to Topshop's retail locations.

This campaign combined offline and online media in a unique way. by using trend hashtags - such as #colourblocking, #pleats and #utility. Customers then could tweet @Topshop chosing the preffered trend 's hashtag and receive a curated shopping list.